Just Do It, Darling

Forgetting for a while the corporate world which polluted her with moneyness, Nike is supremely cool. It's 'NEE-keh' by the way, not 'nai-ki', although I like it rhymed with 'bike'.

Like usual, the OED gets the definition spot on. She's the Goddess of Victory, a statue depicting her, or a US missile. She certainly isn't a f---ing brand of sneaker.

Trouble is, however, that victory doesn't quite do it. I know in my heart it's lost in translation, for goodness the Greek are subtle. Or that's a word, at least, for a group who could argue over a single word in the creed for a thousand years. Not to wonder they produced the mathematician's mind too. We still love them though, even for it. But I like Wikipedia, more to the mark on this. She's triumph.

And triumph marked in Athena's hand, and child of the River Styx. This kid has it all! Apart from a parasite global sweatshopper, that is. Am I being an unconscious brand muppet with this? I guess I don't even appreciate advertising's power on my brittle mind.

But still better again might be 'conquer'. Out of the Greek 'Nika' again and joyously of the riots. Gotta love a good riot. I'm a Blue myself, staunch Justinianite and Orthodox, but what can you do.

And she's got wings too. For all the cool God people had wings. More Godlikes with wings soon, but the sleepy kind.

More on the darling here.